{"id":181559,"date":"2023-05-22T02:48:09","date_gmt":"2023-05-22T06:48:09","guid":{"rendered":"https:\/\/icnarelief.org\/?page_id=181559"},"modified":"2024-06-13T11:48:05","modified_gmt":"2024-06-13T15:48:05","slug":"brand","status":"publish","type":"page","link":"https:\/\/icnarelief.org\/brand\/","title":{"rendered":"Brand Guidelines"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” background_color=”#f5f3ee” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”6%||||false|false” custom_padding_tablet=”0%||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”534cc526-6274-4e31-9e1a-7f18a5947bf1″ header_4_font=”DM Sans|700||on|||||” header_4_text_color=”#EF8451″ header_4_font_size=”14px” header_4_letter_spacing=”1px” header_4_line_height=”1.5em” custom_margin=”||0px||false|false” header_4_font_size_tablet=”14px” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n

Resources<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”DM Sans||||||||” header_text_color=”#093532″ header_font_size=”64px” header_letter_spacing=”-0.02em” header_line_height=”1.15em” custom_margin=”||16px||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Brand<\/h1>\n

[\/et_pb_text][et_pb_divider color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ divider_weight=”4px” _builder_version=”4.21.0″ _module_preset=”default” width=”20%” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Brand Guidelines” use_icon=”on” font_icon=”||divi||400″ icon_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

Please View These Guidelines<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/www.dropbox.com\/s\/ib3ggpem9y50yzd\/Brand_Guidelines_Final_2021.pdf?dl=0″ button_text=”View” button_alignment=”right” _builder_version=”4.20.2″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ hover_enabled=”0″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ divider_weight=”2px” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_text _builder_version=”4.21.0″ _module_preset=”e864d11f-3dab-4fa3-ac06-4f0e1a260807″ header_font=”DM Sans||||||||” header_text_color=”#093532″ header_font_size=”40px” header_letter_spacing=”-0.02em” header_line_height=”1.15em” custom_margin=”||16px||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Guidelines Summary<\/h1>\n

[\/et_pb_text][et_pb_divider color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ divider_weight=”3px” _builder_version=”4.21.0″ _module_preset=”default” width=”35%” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”1) Fonts” use_icon=”on” font_icon=”||fa||900″ icon_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

FONTS: Stick to AVENIR or ROBOTO, and Baskerville only when needed.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/fonts.google.com\/specimen\/Roboto” button_text=”Download Here” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”2) Logo” use_icon=”on” font_icon=”||fa||900″ icon_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

Don\u2019t change the logo. Don\u2019t change the color. Don\u2019t split the logo emblem and logo text.<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/www.dropbox.com\/sh\/zeloqg9emortok3\/AABfdjZjpSPnIWsUocgxw9KDa?dl=0″ button_text=”Download Logos” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ divider_weight=”2px” _builder_version=”4.21.0″ _module_preset=”default” width=”100%” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Marketing request” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

For internal use only by ICNA Relief staff members<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/icnarelief.org\/new-marketing-request-form-internal-use\/” button_text=”Go to Form” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”PR Request Form” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

For internal use only by ICNA Relief staff members<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/form.jotform.com\/201547682362053″ button_text=”Go to Form” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Email Request Form” image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”40px” content_max_width=”100%” _builder_version=”4.21.0″ _module_preset=”a947262d-0701-4077-825d-1385639c524f” header_font=”DM Sans|700||on|||||” header_text_color=”#093532″ header_font_size=”16px” body_font=”DM Sans||||||||” body_text_color=”#6b8483″ body_font_size=”16px” body_line_height=”1.6em” animation=”off” header_font_size_tablet=”” header_font_size_phone=”14px” header_font_size_last_edited=”on|phone” image_max_width=”40px” locked=”off” global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22icon_color%22%93}”]<\/p>\n

For internal use only by ICNA Relief staff members<\/span><\/p>\n

[\/et_pb_blurb][et_pb_button button_url=”https:\/\/form.jotform.com\/201754478809163″ button_text=”Go to Form” button_alignment=”right” _builder_version=”4.21.0″ _module_preset=”default” custom_button=”on” button_text_color=”gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9″ button_border_radius=”10px” button_icon=”$||divi||400″ global_colors_info=”{%22gcid-52e8eb8e-179d-46ef-aef0-d6da00d16de9%22:%91%22button_text_color%22,%22button_bg_color__hover%22,%22button_border_color__hover%22%93}” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#FFFFFF” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#f28d1d” button_bg_enable_color__hover=”on” button_border_color__hover_enabled=”on|hover” button_border_color__hover=”#f28d1d”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ _module_preset=”default” background_color=”#0f393b” custom_padding=”5vw||5vw||true|false” border_radii=”off|20px|20px||” saved_tabs=”all” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”df96b77a-cd4f-44a8-a771-2d6347592b53″ header_2_font=”DM Sans||||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”50px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.15em” max_width=”960px” module_alignment=”center” header_2_text_align_tablet=”left” header_2_text_align_phone=”” header_2_text_align_last_edited=”on|phone” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Join our mission. Volunteer, Donate, Advocate. Get Started Today.<\/h2>\n

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Email: office@icnarelief.org<\/a><\/p>\n

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Call Anytime: (866)-354-0102<\/span><\/p>\n

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ResourcesBrandPlease View These GuidelinesGuidelines SummaryFONTS: Stick to AVENIR or ROBOTO, and Baskerville only when needed.Don\u2019t change the logo. Don\u2019t change the color. Don\u2019t split the logo emblem and logo text.For internal use only by ICNA Relief staff membersFor internal use only by ICNA Relief staff membersFor internal use only by ICNA Relief staff membersJoin our mission. Volunteer, Donate, Advocate. Get Started Today.Email: office@icnarelief.orgCall Anytime: (866)-354-0102<\/p>\n","protected":false},"author":35531,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-181559","page","type-page","status-publish","hentry"],"yoast_head":"\nBrand Guidelines - ICNA Relief USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icnarelief.org\/brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Guidelines\" \/>\n<meta property=\"og:description\" content=\"ResourcesBrandPlease View These GuidelinesGuidelines SummaryFONTS: Stick to AVENIR or ROBOTO, and Baskerville only when needed.Don\u2019t change the logo. 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